Promotions included free movie tickets from Robinsons Movieworld and free overnight hotel stays from Robinsons Hotels and Robinsons Supermarket shopping vouchers as part of the Robinsons Land’s “My Teacher, My Hero” campaign. JG Summit Holdings and Universal Robina Corporation also launched an internal search for “teacher heroes” through a conglomerate-wide contest.
The Teacher Bonanza show, streamed on September 28 via GBF and GBF STEM Collab Bestie Facebook pages, was cross-posted on partner channels such as DepEd Philippines, Smart Parenting, National Teachers’ Month, and JG Summit Holdings. Teachers had the chance to win raffle prizes, including Cebu Pacific domestic flights, GoTyme e-cash, GoRewards points, Maxicare vouchers, DHL kitchen prizes, and cellphones from GBF. They also enjoyed a free financial literacy session presented by GoTyme. Ronna Bonifacio and Rica Peralejo, editors of Smart Parenting, joined the Teacher Bonanza to share their community’s Reading advocacy and announce the grand raffle prizes. The show has garnered 50,000 views to date.
GBF spearheaded #GGTogether4Teachers in close coordination with DepEd and the National Teachers’ Month Coordinating Council. To conclude the month-long celebration, GBF invited Ms. Rita Daniela to perform two special songs for an audience of 9,000 teachers at the Smart Araneta Coliseum. GBF also sponsored 2 iPad giveaways for the culminating event.
Screengrab from DepEd Philippines Facebook page
“National Teachers’ Month 2024 provided a wonderful platform for us to come together as a group to show our appreciation for teachers,” said Grace Colet, Executive Director of GBF. “I witnessed the enthusiasm and sincerity of our teams as they created these special offers to make teachers feel extra special this month. We wanted to give back a little of the joy and service they give to our students every day.”